DESIGN > BRANDING > THE FRANKE LOGO

The Franke logo hero image

THE FRANKE LOGO

Client: The Franke Institute for the Humanities (Richard Neer, Director)

Design: Sean Hernandez (lead); Sam Delacruz; Christopher G. Leather; Joel Matos

Direction: Christopher G. Leather

2020

The Franke is the University of Chicago’s institute for creative and innovative work in established academic disciplines in the arts and humanities, encouraging new projects that cross traditional disciplinary and departmental lines. The Institute is defined as both a concept and a space, an idea that played into the ideas that led to a bold new logo, challenging the accepted notions of the usual immutable brand.

The Franke vertical logo
The Franke poster
The Franke annual bulletin
The Franke letterhead
The Franke horizontal logo