FOR SOCIAL CHANGE
Client: Center for Radical Innovation for Social Change
Design: Sean Hernandez, Christopher G. Leather, Samantha Delacruz [Web]
Direction: Christopher G. Leather
The mission of the Center for Radical Innovation for Social Change is “to generate breakthrough solutions to the world’s most difficult social problems.” When Graphic Arts was contacted by Freakonomics author Steven Levitt and his team to design an identity system for his new venture, we jumped at the opportunity knowing it would be a great chance to take risks. The resulting logo was both building block and window, and ever-evolving brand to reflect the evolving expectations of the new endeavor.